10-12 February 2017

Manchester City Fan Engagement Hack

Fans are the heart of a football club and at Manchester City connecting our global fan base with all the excitement and action taking place on and off the pitch is a top priority.

The ever-evolving story of what it means to be a fan and how the Club can deliver the access and experiences that allow them to feel closer to the action presents an exciting challenge for any modern football club as it strives to maintain a meaningful connection with its local fan base, whilst forging connections with new fans in new territories.

Manchester City was founded more than 100 years ago with the objective of bringing the local community closer together and today this continues to be the Club’s key focus. However, with a fan base of 400 million followers that now extends beyond Manchester to the wider UK, Europe and as far afield as China, the US and Indonesia, to name but a few, connecting the Club with all of our supporters in an authentic and meaningful way presents a new and exciting challenge.

Increasingly the Club relies on digital products to deepen engagement with fans, strengthen their support and enable them to connect with the Club through compelling content, video and social experiences.

For Manchester City’s second hackathon, we are bringing this challenge to you in order to discover how digital technology can help grow and further reinforce a sense of community and belonging that transcends location and provides a meaningful shared football fan experience for everyone.

Ideas can range from new digital features or content to entirely new digital products, ideally leveraging latest innovations and technologies (e.g. native app functionality, live video, wearables, VR/AR, artificial intelligence etc.)

TWO TRACKS

The Cityzen Hack

For experienced developers, designers, product people, researchers and social media types to get straight on the pitch - you’ll get full access to all the previous research and insights to get stuck in over 48 hours.

The Academy

Digital innovation experts and event provider Play will facilitate a product design and prototyping workshop for those new to hacks. Come along and pick up new skills in an incredibly dynamic environment.

Applications are now closed

The deadline for applications was 10am on Monday 23rd January 2017.

Any questions?, Please get in touch and we’ll be happy to answer. Email us

The Schedule

Friday February 10th - 6pm

Kick Off Meetup

Pre-hack drinks, introductions, chat and laughs in the Etihad Stadium hospitality space. Meet the mentors, your team and discuss the insights and innovations to date. Refreshments will be available.

Saturday February 11th - 9am

Hack Day One

A warm welcome followed by the start of the hack.

If you and your team have an idea and you’re ready to go we can get you set up with any relevant research, insights you need to get started.

If you don't have an idea you’re confident about, the Play team will be facilitating ideas and product development sessions to help you get going.

For lunch, eat like a professional footballer and keep your stamina up for the afternoon’s activities.

Sunday February 12th

Hack Day Two

Start early and complete hacking your ideas. Final whistle is at 2pm.

The Final Whistle - 2pm

After all the hard work it’s time to pitch your ideas back to the panel of judges.

Then you’ll be invited to lunch & a tour of the stadium while the judges make make the difficult decisions.

Award and prize presentations - 4pm

The judges will deliver their verdicts at 6pm.

The best idea will be selected as the winner and the team will receive £5000. Prizes for Spot challenges, Players' Player and Academy Players' Player will be awarded.

Where?

The event will take place at:

Chairman’s Club
Etihad Stadium

Ashton New Rd
Manchester
M11 3FF

Get directions

Who should apply?

Anyone can apply for a place on the hack. From experienced professional developers and designers, students to football fans and members of the community with an idea. Everyone is welcome. We’re looking for designers, programmers, analysts, prototypers, researchers, behavioural psychologists, product and customer people and anyone in between.

We encourage applications from seasoned pros as well as young up and comers, we’re open to all.

The key qualities we are looking for are relevant skills, curiosity, enthusiasm and drive.

The deadline for applications was 10am on Monday 23rd January 2017. We will let successful applicants know by the 26th of January.

Recap

Here's what happened at the last Manchester City Hackathon.

FAQ

What is a Hackathon?

Hackathons have long been staple events in the Technology Industry since the late 1990s. A Hackathon is an intense event that brings together people who love tech. This might include software developers, designers and user interface specialists along with industry experts and professionals to identify issues and create software solutions, usually within a weekend.

Unsure?... watch the highlights reel of the first hack to get an idea.

For this hack we will be looking for new ideas, insights and opportunities related to engaging fans in digitally innovative ways.

Who should register?

Anyone can apply for a place on the hack. From experienced professional developers and designers, students to football fans and members of the community with an idea. Everyone is welcome. We’re looking for designers, programmers, analysts, prototypers, researchers, behavioural psychologists, product and customer people and anyone in between.

We encourage applications from seasoned pros as well as young up and comers, we’re open to all. Please note places are very limited so register here and let us know why you want to attend the hack.

The key qualities we are looking for are relevant skills, curiosity, enthusiasm and drive.

What are the selection criteria?

We are aiming to build small teams of 5 to solve some hack challenges. The selection will be made on suitability, skills and approach to the registration.

Due to the limited number of places, if oversubscribed, we will prioritise those who can demonstrate something interesting that they’ve discovered, made or want to make.

What do I bring?

Bring your own laptop. Sample hack research will be available a couple of weeks before the event and mentors and SME's made available to warm up with.

This will be a weekend to remember for all.

For those who wish to 'sleep in the office' do please bring a sleeping bag and toiletries.

Great performance food and drink will be provided throughout the weekend.

What is the goal of the Hackathon?

We want a creative, fun and exciting environment.

MCFC want to connect research, technology, designers, football and developers to create new solutions and products.

This is ample time to form teams of good people to begin creating great concepts. The real aim is to develop something that is commercially interesting for you and for the club.

How do I form or join a team and why?

There will be opportunities to form a team around ideas before the hack.

We will be creating teams based on a mixture of skillsets to create strong balanced teams. We want the best individuals to attend and would prefer no pre-formed teams to apply.

If you would like to come as a pre-formed team, we require each member individually fills out the application and mentions the team name you want to be part of in the form.

We can not guarantee all individual team members will win a place on the hack or be on that team.

What are the prizes?

We will be providing a cash prize of £5000 for the winning team. There will be other prizes for spot challenges, thanks to our sponsors!

Who owns my work and IP?

The IP for the main prize winner will be transferred to CFG to be developed further, should they wish to. All other participants retain IP as below:

  • All work created during the hack must be handed over to CFG before the participants leave the event with CFG stipulating that they will not use this for external commercial purposes without consent from the participants who have created the new IP.
  • If you wish to pursue any commercial development in respect of this intellectual property then CFG has a right of first refusal to collaborate with you.
  • Participants will need to sign an NDA.

Is the hack free?

Yes, the hack is completely free.

We'll even provide great performance food and drink throughout the weekend.

Come and be comfortable at the Etihad Stadium. We encourage everyone to stay over the weekend. Various accommodation options will be made available, all for free, but you will need to fund your own travel to the event.

Is there a Hackathon code of conduct?

Absolutely, see it here.

Who is behind this?

City Football Group - the owner of football related clubs and businesses including Manchester City FC, New York City FC, Melbourne City FC and Yokohama F-Marinos.

Play - Play is a strategic design agency. We use a precise blend of customer insight, product innovation and business strategy to invent, launch and scale new digital products and ventures.

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